Role:
Product Design
Deliverables:
Wireframes
Design System
Prototypes
Art Direction
Marketing Assets
WealthBar
Two nice native apps, for iOS and Android, make saving for retirement easy.
Virtual Brokers
A multi-platform app for stock traders both new and experienced. Virtual Brokers wanted to design and build a native mobile app that would replace their old web-based app.
Acquisitions & Rebranding
WealthBar and Virtual Brokers were independently acquired by CI Financial and our team was tasked with developing a design system that would harmonize the look and feel of both apps.
CI wanted each app to retain its distinctiveness and target audience, and we worked closely with the Director of Digital Experience and internal product teams to ensure the new design system aligned with the brand goals while remaining flexible and customizable as needed.
The rebranded apps are currently in development and will be released to the public in early 2022.
